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Sell the People Who Are Trying to Sell You
We all have seen signs in the front of office buildings that say no soliciting. The front of my office building has no sign, but I say yes to solicitation because I am going to sell the people who are trying to sell me. I almost always take time to meet the sales people who stop into my office building, and I tell them they have ten minutes to give me their story. Then I turn the tables on them and take ten minutes to tell them about my business and my story. You never know how planting a seed in someone’s mind can lead to a deal for an answering service client, a mailbox, or an office rental. I call it selling the people who are trying to sell you or turning the tables on the salesman.
You have got to have a little fun when you’re out in the business world working, and I have to admit that this is not only smart but it’s very fun. Some of these guys don’t know what hit them when they walk into my building and I give them the ten minutes and immediately take them for a tour and show them what I’ve got to sell. I also offer them commission so they can earn money by telling other people about my building.
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About author:
Addicted to Real Estate–Why I Can’t Stop and Why You Should Start, by Phil Falcone, is an honest account of an addiction to real estate. Sometimes addiction is a very good thing. In this book, Phil Falcone, the ultimate real estate addict, will show you how to achieve amazing success as a real estate investor and addict: • Delve into the details of actual deals he negotiated and learn why his methods were so effective • Discover why his residential to commercial real estate strategy will create ultimate wealth • Learn how he used apparent liabilities (OCD, insomnia, and workaholic behavior) to help him achieve his goals • Why he can’t stop investing in real estate, and how you can start controlling your own financial destiny through real estate. Funny, frank and informative, Addicted to Real Estate will inspire any investor to achieve higher levels of drive and success in the rewarding world of real estate. Phil Falcone is a Philadelphia area full-time real estate investor who started in the business at the age of 23, and whose portfolio today includes commercial offices, apartment buildings, and residential homes. As the owner of Falcone Real Estate Holding Corporation, he prides himself on his non-stop real estate focus and determination, his ability to be a great professional speaker, and on his fun, outside-the-box approach to real estate.
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